How It Works
1
We map your ICP
Week 1
What we do:
- Build a 200-account list of target clients matching your ICP — pulled from Apollo, cross-referenced with LinkedIn
- Each account manually verified against your revenue range, headcount, and industry criteria
- Identify the named decision-maker for each account (CEO, Founder, Head of Growth, CMO — whoever owns the problem you solve)
- Verify each contact's email deliverability with a 4-step verification process (syntax → domain → mailbox → catch-all)
- Flag accounts showing trigger events (recent funding, leadership change, product launch) for prioritized outreach
- Tag each prospect with 2-3 personalization hooks from their LinkedIn profile (recent post, role change, company news)
What you do:
- Approve the final list before any email goes out — you have veto power on every account
- Provide 1-2 example clients you'd like us to model the ICP on (optional but speeds things up)
What you'll see:
- A shared Google Sheet with all 200 accounts, decision-makers, emails, and personalization hooks
- Time investment on your side: 30-45 minutes to review and approve
2
We build the infrastructure
Week 1
What we do:
- Purchase 3 lookalike sending domains (e.g. youragency-mail.com, try-youragency.com, get-youragency.com) — never send from your main domain
- Set up Google Workspace inboxes for each sending domain (3 inboxes total)
- Configure SPF, DKIM, and DMARC DNS records on each sending domain — the technical layer that prevents emails from landing in spam
- Connect Brevo (SMTP relay) for high-volume sending + Apollo for sequence orchestration
- Start inbox warmup on all 3 inboxes — 2-3 weeks of gradual volume ramping before any cold email goes out
- Set up deliverability monitoring (Inbox Insights, Mail-Tester) so we catch any spam-folder placement within 24 hours
- Configure reply routing — every reply lands in a shared inbox you have access to
What we do NOT do:
- Send from your main domain (puts your business email at risk)
- Use your existing contact list (we build fresh, verified lists)
- Skip warmup (cold domains sending 50 emails/day = instant spam folder)
What you'll see:
- DNS records documented in a shared Notion page (so you own the infrastructure, not us)
- Warmup progress dashboard showing inbox placement scores
- Time investment on your side: 10 minutes to forward DNS access
3
We launch the sequence
Week 2
What we do:
- Write a 7-touch email + LinkedIn sequence tailored to your ICP's specific pain points (not generic templates)
- Each email personalized with 2-3 prospect-specific data points (recent role change, company news, podcast appearance, etc.)
- Send 30-50 emails per day per domain (90-150/day total across 3 domains) — the deliverability sweet spot based on Apollo's 2024 deliverability benchmark and Mail-Tester placement data
- Industry benchmark for hyper-personalized founder-to-founder sequences is a 15–25% positive reply rate (Apollo 2024 outbound benchmark). Our system is engineered to hit this range; Cohort 1 actuals will be published transparently
- Layer in LinkedIn touches (connection request → voice note → engagement on their posts) between email touches
- Monitor deliverability daily — if any domain's open rate drops below 40%, we pause sending and investigate
- A/B test subject lines on the first 200 emails to find your ICP's highest-reply variant
- Every reply logged in the shared inbox with timestamp, sentiment (positive/negative/neutral), and next-step recommendation
Sequence structure (7 touches over 14 days):
- Day 1: Email #1 — pattern-interrupt opener
- Day 3: LinkedIn connection request
- Day 5: Email #2 — value-add follow-up
- Day 7: LinkedIn voice note
- Day 9: Email #3 — case study / proof point
- Day 12: Email #4 — soft breakup
- Day 14: LinkedIn engagement on their recent post
What you'll see:
- Live sequence document with every email draft (you approve before launch)
- Real-time reply dashboard
- Time investment on your side: 20 minutes to review and approve copy
4
We book and report
Week 3+
What we do:
- Reply to every prospect within 4 business hours — positive, negative, and unsubscribe
- Qualify leads against your ICP criteria before they ever hit your calendar (no junk demos)
- Handle common objections (timing, budget, "send me some info") without losing the lead
- Route qualified prospects directly to your Calendly with a pre-meeting brief (their pain, their stack, why they said yes)
- Send you a Monday morning report every week:- Emails sent, open rate, reply rate, positive reply rate- Meetings booked, meetings held, no-shows- Domain health scores for all 3 sending domains- Top 3 performing subject lines + bottom 3 (so we double down on what works)
- Monthly strategy call (30 min) to review pipeline, refine ICP, plan next month's sequence
What you do:
- Show up to the demos we book
- Close the deals
- Tell us when a meeting wasn't qualified so we tighten the filters
What you'll see:
- Monday report in your inbox by 9 AM your time
- Shared dashboard with all metrics (updated daily)
- Time investment on your side: 5 min/week to read the report, 30 min/month for the strategy call
What we need from you to start (Week 1 kickoff checklist):
- Calendly link for booking demos
- 1-2 example clients you'd like us to model the ICP on (optional)
- 30-min kickoff call to align on ICP, messaging angles, and offer positioning
- DNS access for sending domains (we'll send instructions)
- Approval of the 200-account prospect list before we launch
Total time investment from you over 3 weeks: ~75 minutes.
Everything else is on us.