Back to Home
Looking for the quick 1-page PDF lead magnet instead?Download 5-Min ICP Worksheet →
45 minute working session

The ICP Teardown Worksheet

Who is your agency actually built to serve? Compress your ideal client profile into a single page you can hand to anyone on your team — and to us, when you're ready to outsource the top of your pipeline.

Takes ~45 minutes. Submit and get a 5-min Loom review back within 48 hours.

Fields marked * are required. Everything else is optional — fill in what you know, skip what you don't.

0. Your details

So we know who to send the Loom review back to.

1. Firmographics

Start with the company — not the person. Pick a tight box; you can widen later.

Be specific: "Webflow Agency for B2B SaaS" beats "Web Design Agency"

2. Pain & Trigger Events

Pain tells you why they'll buy. Triggers tell you when. You need both.

LinkedIn Sales Nav, Crunchbase, RSS, press releases, a specific Slack community, your own network?

3. Behavioral Signals

Where they hang out, what they read. If you can't name their favorite podcast, you don't know your ICP.

Be honest — which ones get opened?

Likes, comments, shares

Last 12 months

4. Disqualifiers

Every disqualifier is a meeting you don't have to take. Write them down. Enforce them.

5. Top 5 dream accounts

Name five real companies that match this ICP right now. If you can't, your ICP is too abstract.

1.
2.
3.
4.
5.

What happens next

Three paths. Pick one after you submit.

Path 1: Run it yourself.

You now have a one-page ICP. Hand it to your SDR, point them at LinkedIn Sales Navigator, and start a 30-day outbound sprint. Expect 20–40 hours of weekly effort to book 4–8 demos. Right path if you have a junior SDR on payroll and 4–6 weeks of runway.

Path 2: Hand the profile to ARCH Revenues.

Send us the completed one-pager (just hit submit below). We turn it into a 200-account prospect list, write the sequence, run outbound on your behalf, and book 5-12 qualified leads per month into your calendar. $499 setup + $1,499/mo retainer (refunded if I book fewer than 5 leads/mo). Founding rate locked for first 3 clients (moves to $4,000/mo for client #4).

Path 3: Park it.

Not ready to do either? Save this worksheet. Revisit it in 90 days. The ICP almost always looks different once you've run a few campaigns and learned what actually closes. No penalty for waiting. The Founding Client rate will still be on the table when you come back.

The agency that wins their category is not the one with the best portfolio. It is the one with the tightest ICP and the most disciplined outbound.
Submitting this form emails your worksheet to shivam@archrevenues.com. You'll get a 5-minute Loom back within 48 hours. No strings attached.

Your information is secure and will never be shared.