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Founding Rate — Early Cohort Edition (July 2026)

The Performance Pilot

Done-For-You Outbound Acquisition System

Outbound that books demos. Not promises.

$499 setup · $1,499/mo · 5+ qualified demos/mo guaranteed · 1-month commit (starts after setup)

Founding rate — early cohort clients

The $1,499/mo retainer is a founding rate locked for the initial cohort. From client #4 onwards, the retainer moves to $4,000/mo as capacity fills. Cohort 1 is live; Cohort 2 onboarding opens August 2026.

Month 1 retainer starts after the 14-21 day setup period is complete, not when you sign.

Setup covers: 3 sending domains, Google Workspace inboxes, SPF/DKIM/DMARC, Apollo data, ICP build, sequence writing, 14-day inbox warmup. One-time. Takes 14–21 days.
Monthly retainer covers: ongoing sending (90–150 emails/day across 3 domains), LinkedIn touches, reply handling within 4 business hours, Monday weekly report, monthly strategy call.
The guarantee: If I book fewer than 5 qualified demos in any month, that month's retainer is refunded in full. See Section 04 of our Terms of Service for complete details.
Target range: 5–7 demos in Month 1, scaling to 7–12 by Month 2. These are the benchmark targets the system is engineered around — actual results for Cohort 1 will be published as verified case studies once 8+ meetings are booked.
Book a 30-min strategy call

30 minutes. No deck. No pitch.

What happens in the first 21 days

Day 1–2
Domain + DNS + inboxes
Day 1–14
Inbox warmup (parallel)
Day 3–7
ICP build: 200 accounts
Day 8–10
Sequence writing + your approval
Day 14–21
First emails go out

Month 1 retainer starts after the 14-21 day setup period is complete, not when you sign.

What's included

200-account prospect list, built from your ICP, verified
3 warmed sending domains + full infra setup
7-touch email + LinkedIn sequence, personalized per prospect
90-150 emails/day across 3 domains
Reply handling within 4 business hours (positive, negative, unsubscribe)
Qualified demos routed to your Calendly with pre-meeting brief
Monday report: opens, replies, meetings, domain health
Monthly 30-min strategy call

The guarantee

If I book fewer than 5 qualified demos in any month, that month's retainer is refunded in full.

A "qualified demo" = a prospect matching the ICP we agreed on at kickoff, who shows up to a scheduled call. No-shows don't count. ICP matches are defined together before any work starts to prevent any ambiguity later.

Questions founders ask before signing

The ones that actually matter. Answered plainly.

5-12 qualified demos per month. If I book fewer than 5 in any month, that month's retainer is refunded.

Setup takes 14-21 days (warmup + ICP build). First meetings land in week 3-4. Anyone promising faster is lying.

$499 setup (one-time) + $1,499/mo retainer. Founding rate for first 3 clients — moves to $4,000/mo after.

Yes, anytime after month 1. (Month 1 begins after the 14-21 day setup period). No annual contract.

Fewer case studies. The founding rate is the trade-off for being featured as a public case study.

No. I build a list of up to 300 accounts from your ICP using Apollo. You approve it before any email goes out.

Ready to build your outbound pipeline?

Founding rate is still available. Once 3 clients are in, it goes to $4,000/mo.